Making it easy to enjoy the coast safely

My Coast Limited is developing a coastal safety app in collaboration with the RNLI, MET Office, Marine Coastguard, SWW and the Universities of Plymouth and Exeter. Our vision is to improve survival rates for coastal incidents and enable better decision making before entering the water or visiting the coast. 

The app will link the user with real time, verified information to enable them to make informed decisions before visiting the coast or entering the water. The platform will act as a hyperlocal ecosystem, giving users information about the surrounding area, whilst unifying the emergency services with local businesses and the community.

Our Story

Jo had the idea for the My Coast app during the COVID19 lockdown in 2020. Having moved back to Cornwall with her 3 small children, and living in a caravan due to a home renovation project, they began to explore the Cornish coast daily.

Encountering a wealth of problems from dangerously miscalculating the tides to inaccurate facilities information online, Jo’s frustration germinated an idea to gather all the information she needed for a safe and fun day out in to one place.

This idea became the My Coast app; designed to enable Jo to take her three children Lizzie, Morwenna & George to the beach and to have the most enjoyable day possible, rather than a stressful day of wishing she was better prepared.

Click here to see the My Coast Executive Summary

Our Sponsors, Contributors, Grant Funders and Supporters

What the Professionals think.....

“In a world where people want and need information and advice at their fingertips, My Coast fills a big gap by providing a unified source that is a defacto personal travel and safety assistant. I can easily see My Coast as an essential companion for visitors to Cornwall as well as local residents.”

Malcolm Bell MBE, FRSA, FTS – Chief Exec, Visit Cornwall

“My Coast- it’s such an obvious, essential App, you can’t believe it’s not already out there! Hoping this App will become the ‘go to’ for any family planning a Cornish coastal visit”

Brendon Prince – 5x World Record Paddle Boarder, Founder of the Above Water charity

My Coast is a marvellous app that enables all those who love Cornwall and its stunning coastline to enjoy it informed by the most up to date information to ensure the safety of your family, the presence of local services and a myriad of other information and, most importantly opening up ideas that encourage you to explore. When you know somewhere well you often return time and again to the same much loved places…this app offers up temptation to travel more widely and to open you up to so much that you might otherwise have missed. To say this is much needed is an understatement and I will be using it”

Sir Tim Smit KBE – Founder of The Eden Project & The Lost Gardens of Heligan

“Areas like Cornwall, Devon and Kent have a particularly high rate of drowning incidences, usually due to a high rate of tourism and a mix of coastal and inland waters. RLSS UK urges as many people as possible to access advice and resources to learn how to stay safe. The majority of drowning incidents can be prevented. By learning to recognise to the potential dangers, and becoming confident in how to respond to an emergency, you could save a life”

Lee Heard – Charity Director – Royal Life Saving Society

“My Coast has the potential to become a one stop shop for visitors and residents looking to find relevant and helpful information about Cornwall’s beaches through an accessible, easy to use app. We are delighted to support the platform and are looking forward to working with the My Coast team as the project comes to life”.

Guy Doble – Director of Waste Water Service, Recovery, Treatment and Networks for South West Water

SWW logo

Our Team

Jo Murray


Jo Murray BSc (Hons)

Managing Director & Founder

chartered accountant & businesswoman. Successfully established, grown and
sold businesses from scratch in accounting and hospitality.

Jo Murray – LinkedIn

Nick Mildmay

Technical Lead

A background in engineering, finance and consulting with 15 years’ experience working with c-suite members across the globe. Nick is currently working in the UK using his skills to help develop start-ups.

Nick Mildmay – LinkedIn


Charlotte Edis

Internal Systems & Administration

Over twenty years’ experience across travel, tourism and education sectors in sales, customer service and project management roles.


Chris Appleby

Sales & Revenue

Over 19 years’ experience across retail and the hospitality industry in sales, marketing, strategy and purchasing.

Chris Appleby – Linkedin

Get Involved!

Join our testing forum this Summer

Want to know what all the fuss is about? 

Keen to be involved in the app’s development and testing? 

Head over the the App Store and download the app – feedback can be given easily but hitting the info button at the bottom right of the screen! The more people who get involved, the better we will make it for everyone. 

Become a content partner

Do you or your business hold data sources that would benefit our users? We are keen to include verified data covering everything from local facilities, tourist information services, public transport, parking, amenities, accommodation providers, experiences, what’s on guides and local businesses – get in touch using the contact form below to get involved!

Become a flagship sponsor

Developing an app is no mean feat. It takes a highly skilled team of professionals to get it right.

My Coast is looking for flagship sponsors to get involved at this pre-revenue stage to enable the development to continue at it’s current, electrifying pace.

My Coast Sponsorship Call

Promote your local business

This Summer is all about testing. We want to get the platform right for everyone – users, customers, stakeholders and partners.

The more businesses we can work with at this stage, the better.

If you would like your local business to be featured on the first iteration of the app then get in touch with Jo using the contact form below and get involved!

Contact Info