PRESS & MEDIA

What is the My Coast App?

MyCoast is a first-of-its-kind, innovative free app which enables users to plan ahead for their best and safest trip to the beach. Our real-time verified information has been created by the community, for the community aiming to help users make better decisions before entering the water.

Working with leading global platforms, our data includes an API from Meteomatics – the global leader in weather intelligence as well as the latest water quality data from South West Water and the Environment Agency, which we then uniquely curate depending on the users chosen activity. We then work with the RNLI to overlay this data with specific safety parameters built into every beach.

Underpinning the MyCoast app is our own innovative platform which we built using OS Maps. We have then also then created our own ‘scouting’ facility, allowing us to geolocate facilities and amenities across each beach. This uniquely enables users to do everything from ‘find my’ nearest life station to toilets, life buoys and even dog poo bins!

With five million tourists visiting Cornwall annually and countless residents frequenting the stunning coastline, MyCoast will be the only inclusive, easy-to-use platform. And it’s completely free to download.



The My Coast story

MyCoast was born from a newly single mother Jo Murray, who was simply trying to take her three children and dog to the beach in Cornwall.

What should have been an enjoyable and fairly simple task soon became problematic. The idea of a day at the beach together soon became overwhelming and she soon became frustrated with endless internet searches, with subsequent double checking as information would invariably be out of date, just to go to the beach.

It made total sense to Jo that all the necessary information would simply be right there in one single place. However, it wasn’t. And thus, MyCoast was born!

Who we are

Jo Murray

Managing Director and Founder
Experienced chartered accountant and businesswoman. Jo has successfully established, grown and sold businesses from scratch in the accounting and hospitality sectors.

Nick Mildmay

Operations Director
A background in engineering, finance and consulting with 15 years’ experience working with c-suite members across the globe. Nick is currently working in the UK using his skills to help develop start-ups.

Kevin Bath

Managing Director and Founder of Flowmoco
Leads the team at our technology development partner, Flowmoco. With over 30 years in the software industry he has overseen many successful projects for global businesses and charities.

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